Category Archives: Brand Sites

Rohit Bhargava blogs, surfs, Twitters, Facebooks, SlideShares, Links In and holds down a job.

Posting this link to Influential Marketing Blog: http://rohitbhargava.typepad.com/weblog/

Bhargava, head of Interactive Marketing at Oglivy PR and former LB/Sydney executive producer,  provides an informed, opinionated and wide-ranging survey of digital marketing tools, trends and ideas: with great posts on what works, what doesn’t, what he likes, and what he hates.

 – md

Want to Save Some Time?

Here’s a neat little microsite from Sprint that ties into their SprintSpeed campaign:

http://waitless.org/

It features videos of interesting, fun, sometimes practical, ways to save time in your daily life — like tying your shoes in 1 second or chilling a canned beverage in just a few minutes.

I wish they’d make the videos more sharable, perhaps with deep links to each video or at least a tell a friend. And the whole thing is basically trapped in a Flash shell so it’s not really getting as much SEO value as possible.

Either way, it totally reminded me of this great way to fold a shirt…

How do you save time?

TL

Don’t Click Here: Wendy’s Non-clickable Chicken Banner

In Just a Chicken Sandwich, a recently published post by Ari Rosenberg for The Online Publishing Insider, the author touts “an online advertising breakthrough.”

What’s this breakthrough, you wonder? It’s a non-clickable banner ad.

The ad, for Wendy’s new spicy chicken sandwich, features an image of the sandwich and reads “There is no web site for it. It’s tender and spicy and you just go eat it.” They just hope you’ll notice it, be hungry, and head on over to Wendy’s.

Well I’m not so sure this a breakthrough, but it’s certainly abnormal (i.e. uncommon). I sure wish I could sell my clients on that. It’s almost all media buy. No clickthrough metrics, no landing page optimization, no ROI to track. Sounds like a dream.

Rosen praises Wendy’s for deciding “not to ask for any more of its consumer’s time,” declaring it “strikingly refreshing.”

Wendy’s also decided not to further engage or entertain consumers, coupon them, get their permission to tell them about the next new sandwich, ask them to tell their chicken sandwich loving friends about the new product, close the loop on ROI (e.g. with the afore mentioned coupon), and so on.

What do you think? Is it a breakthrough? Is it even a good idea? Sound off below.

TL

P.S. Perhaps more interesting than the non-clickable banner (though certainly not abnormal) is that Wendy’s is totally out of the conversation:

Puma:Mongolian shoe bbq

Customize your own puma’s….
http://mongolianshoebbq.puma.com/pindex.jsp

Coca Cola Blak

http://www.coca-colablak.fr/