Stanford’s Persuasive Technology Lab

I ran across a reference to Standford’s study of Captology whilst reading a Forrest Report…and followed the trail to their URL. Riding the line between inspiring and downright frightening, they’ve created a lab to study “the design, research, and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviors.” The site isn’t altogether too deep, but their blog is fun to lurk about on, with topics ranging from “Captology to Promote Alternative Transportation” to “Department of Homeland Security Wants Cell Phones to Detect Radioactive Material.”  Give it a read…

 – carrie M


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