While we’re on the topic of not clicking, figured I’d make a post about this thought provoking little site… http://dontclick.it. It’s an entire site navigable via a wide range of novel, non-clickable interface elements.
The site’s pacing is superb, with perfect delay times and progressive disclosure helping guide you through intriguing self-referential content about the site and the history of clicking.
Live user-generated content and site usage data are seamlessly blended with static content throughout.
And don’t miss the inspirational “explore” section with its various experimental interface solutions for submitting buttons and exploring content. There’s even a training camp where you can learn to be a better mouse user.
So, did you miss the click?
TL
Categories: Data Visualization · Navigation · User Interface Design
In Just a Chicken Sandwich, a recently published post by Ari Rosenberg for The Online Publishing Insider, the author touts “an online advertising breakthrough.”
What’s this breakthrough, you wonder? It’s a non-clickable banner ad.
The ad, for Wendy’s new spicy chicken sandwich, features an image of the sandwich and reads “There is no web site for it. It’s tender and spicy and you just go eat it.” They just hope you’ll notice it, be hungry, and head on over to Wendy’s.
Well I’m not so sure this a breakthrough, but it’s certainly abnormal (i.e. uncommon). I sure wish I could sell my clients on that. It’s almost all media buy. No clickthrough metrics, no landing page optimization, no ROI to track. Sounds like a dream.
Rosen praises Wendy’s for deciding “not to ask for any more of its consumer’s time,” declaring it “strikingly refreshing.”
Wendy’s also decided not to further engage or entertain consumers, coupon them, get their permission to tell them about the next new sandwich, ask them to tell their chicken sandwich loving friends about the new product, close the loop on ROI (e.g. with the afore mentioned coupon), and so on.
What do you think? Is it a breakthrough? Is it even a good idea? Sound off below.
TL
P.S. Perhaps more interesting than the non-clickable banner (though certainly not abnormal) is that Wendy’s is totally out of the conversation:
Categories: Brand Sites · Media
This site has free software for you to create your book and they will print it.
http://www.blurb.com/home/1/
You can take a peek at other people’s books for ideas or buy the whole book.
I have been playing around with the software and it offers several different book and page layouts, but if you want to do anything truly unique seems like you will need to build out the page in Photoshop, etc. Still very flexible though!
-Mandy Cornwell
Categories: Customization · Social Networking
While we’re on the topic of not clicking, figured I’d make a post about this thought provoking little site… http://dontclick.it. It’s an entire site navigable via a wide range of novel, non-clickable interface elements.